This page helps candidates preparing for the GroupM graduate video interview. Read excerpts on motivation, the media industry, teamwork and digital trends, then choose the pack that matches your stage. Each excerpt shows the kind of question you can practise before recording your answers.
1 pack · 8 question entries · all with model answers in the With answers edition · Global. Question excerpts from every pack are free to read below. 1 short sampler is free to read in full; its answer edition costs £6.
GroupM programmes can differ in stages and format by market and year. Read the stage, market and role on your GroupM invitation, then compare them with the pack titles below before choosing.
1 pack · 8 question entries
Question excerpts · options, diagrams or other context may be omitted.
From Graduate Video Interview – Motivation & Media · With answers edition £6. Each answered question in that edition has a model answer like this one.
I'm in the final year of an economics degree, and the part of my course I've enjoyed most is applied work: using data to understand why people make the choices they do. Last year I took a module in consumer behaviour, and my dissertation looks at how online advertising affects purchasing decisions among students.
Outside my studies, I've been the social media officer for my university's hiking society for two years. When I started, our posts were fairly random, so I began tracking which types of content brought people to events. Within a term we had a clear posting plan, and attendance at our welcome events was the highest the committee could remember. I also spent last summer interning in the marketing team of a small e-commerce business, where I helped prepare weekly campaign reports and learned how much budget decisions depend on clean, well-explained numbers.
Those experiences are why I've applied for this graduate programme. I want a role where analysis and an understanding of audiences come together to shape how advertising money is spent. I'd bring an analytical mindset, experience turning data into simple recommendations, and the habit of asking why something worked rather than just reporting that it did.
Model answers are practice examples written for this catalogue, not the employer’s answers or scoring guidance. Compare the structure and level of detail, then answer with your own experience.
Our GroupM pack includes questions such as 'Tell us about yourself' and 'What makes you a good fit for this role?' The recurring themes are motivation, the media industry, teamwork, digital trends and career direction. Both point to how you present yourself and why the role suits you.
Open with a direct answer first, support it with one or two specific examples, then close briefly. Keep each answer short and spoken rather than scripted-sounding. Practise to a timer and record yourself to check you finish within the time limit.
There is one pack, 'Graduate Video Interview – Motivation & Media', for the Global video interview stage. Start there, as it covers the motivation and media questions you describe. If your invitation names a different market, choose the pack that matches it.
Our question banks are compiled from questions reported by candidates who took the actual recruitment assessments and interviews.
Packs are preparation material, not a prediction of your assessment questions. Model answers are practice examples, not the employer’s answers or scoring guidance. Check the question excerpts, role, market and stage before choosing a pack.
Every pack opens in your browser after purchase. The Questions edition has every question in the pack; the With answers edition adds a model answer to each answered question. Prices are in GBP. The full list of GroupM packs is in the catalogue.
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